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Tactics Behind the Campaign Ads
Written by Karen Miller   
Tuesday, 08 April 2008 13:00

Apr. 8, Interview - With Barack Obama's monstrous advantage over Hillary Clinton and John McCain in fundraising, at least two dollars to every one in March, gives Obama a big edge in advertising. Election Unspun producer Karen Miller spoke with Darrell West Professor of Political Science at Brown University about the tactics, despite the amount of money spent, the candidates are using to disseminate their message.

April 8 - Interview
produced by Karen Miller
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"Clinton is doing something unusual in that she is running ads criticizing John McCain as opposed to Barack Obama who she is actually running against during the primary. Typically during a nomination battle, you focus on your primary opponent as opposed to a primary opponent."

"She is trying to make it look as if she is the candidate and that she is the individual that can stand up to John McCain but the problem with that strategy is that she has to get passed Barack Obama before she can even consider thinking about John McCain."

Hillary Clinton's 3AM ad

"Obama is trying to project the aura of Bipartisanship by featuring an Illinois republican with whom he worked talking about he can do bipartisan reform. That is so central to the Obama campaign. The other big thing is Obama's big advertising advantage. In terms of expenditures he has been out spending Clinton by a 3 to 1 margin just because he raised so much money."

"The 3am ad is the most famous add of the 2008 presidential campaign so it's no surprise that Clinton is putting a twist on that ad in attacking John McCain and McCain is responding by saying; it's 3am but I am the one that has the better plan. So it's an ad that has morphed into several variations because it has been the most prominent ad of this entire campaign."

 

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