Apr. 8, Interview - With Barack Obama's monstrous advantage over Hillary
Clinton and
John McCain in fundraising, at least two dollars to every one in March, gives
Obama a big edge in advertising. Election Unspun producer Karen Miller spoke
with Darrell
West Professor of Political Science at Brown
University about
the tactics, despite the amount of money spent, the candidates are using to
disseminate their message.
"Clinton is doing something unusual in that she is
running ads criticizing John McCain as opposed to Barack Obama who she is
actually running against during the primary. Typically during a nomination
battle, you focus on your primary opponent as opposed to a primary opponent."
"She is trying
to make it look as if she is the candidate and that she is the individual
that can stand up to John McCain but the problem with that strategy is that
she has to get passed Barack Obama before she can even consider thinking
about John McCain."
"Obama is trying to project the aura of Bipartisanship by featuring
an Illinois republican with whom he worked talking about he can do bipartisan
reform. That is so central to the Obama campaign. The other big thing is
Obama's big advertising advantage. In terms of expenditures he has been out
spending Clinton by a 3 to 1 margin just because he raised so much money."
"The 3am ad
is the most famous add of the 2008 presidential campaign so it's no surprise
that Clinton is putting a twist on that ad in attacking John McCain and McCain
is responding by saying; it's 3am but I am the one that has the better plan.
So it's an ad that has morphed into several variations because it has been
the most prominent ad of this entire campaign."
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