Mar. 17, Feature - More than $210 million dollars in total has been spent on campaign ads
since the presidential campaign kicked off in 2007, according to an analysis
by the Campaign Media
Analysis Group. With the Democratic race still neck and neck, its estimated
that more than $40 million dollars could be spent in the state of Pennsylvania
alone, before that states primary on April 22nd. Andrew Stelzer has more
on some of the most recent ads to hit the airwaves, and just where some of
that money is coming from.
One of the first campaign ads of the 2008 Presidential
campaign which became a story in itself, was Hillary
ClintonsOhio
TV spot,
with a ringing phone late at night, while children are sleeping in bed:
Barack Obama's campaign criticized the ad as a scare
tactic, more often utilized by republicans trying to make democrats look weak
on national security issues. It's a theme that Clinton has continued to use
like in this ad
aired in Texas:
Narrator:
Barack Obama says he has the judgment to be president.
But as chairman of an oversight committee charged with the force of fighting
al-Qaeda in Afghanistan, he was too busy running for president to hold even
one hearing.
Obama:
I became chairman of the committee, at the beginning of
this campaign; at the beginning of 2007. So it is true that we haven't had
oversight hearings on Afghanistan.
Narrator:
Hillary Clinton will never be too
busy to defend our national security…"
In
another strategy often ascribed to republicans, both the Democrats have been
stressing their strong religious beliefs. A Obama radio ad which aired in
Mississippi, featured former state Governor Ray Mabus, saying that Obama will,
quote "practice his Christian faith by respecting us".
Ted Strickland:
"I've known Hillary for fifteen years, admired her since
the day I met her. "She's a person of deep faith, who is driven by deeply
felt-values, everything she does is an effort to make life better for other
people…."
And
Obama's 2 minute long TV ad, which aired in Texas the night before that states
primary, seemed designed to attract republicans and fence sitters.
"…I'm
reminded every day that I'm not a perfect man. And I wont be a perfect president.
But I can promise you this. I will always tell you where I stand and what
I think. I will listen to you when we disagree. I will carry your voices
to the white house and I will…."
While TV commercials continue to play a
major role in the campaign, in Mississippi, much of the advertising battles
took place on the radio.
Narrator:
"She's working to end the unfunded mandate on our schools
known as No Child Left Behind... "
Clinton's Mississippi radio ads made several
references to Hurricane Katrina.
Clinton:
"…If you're stuck on a rooftop in a Hurricane, you're invisible
to this president, even when you're on CNN."
Meanwhile, Republican presidential
nominee John McCain has yet to produce a new TV ad since the beginning of February.
But McCain continues to be targeted in 3rd party ads, like
this one paid for by the Campaign
to Defend America, a group headed by Tom Matzzie, by the former director
of Moveon.org
Narrator:
"Where does John McCain stand on the issues? A trillion dollars
in Iraq over the next 10 years. McSame as Bush. A millionaire who's for
tax cuts for Millionaires. McSame as Bush ……"
The McSame ad aired in Ohio, and
the Campaign to Defend America has pledged to spend 1 million dollars to air
it in other states.
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