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Ad and Media Watch
How Candidates Are Using Paid Internet Ads
Written by Leigh Ann Caldwell   
Friday, 18 April 2008 14:00

Apr. 18, Interview - A new report released by an Internet research group, iCrossing, sheds some light on the Presidential campaigns use of Internet searches and advertisement. It says that not until a few weeks ago have the candidates made use of paid Internet searches. The candidate who has made use of this tactic the most, thus far, is John McCain.

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Last Round of Campaign Ads In Pennsylvania
Written by Andrew Stelzer   
Friday, 18 April 2008 12:00

Apr. 18, Feature - As the Pennsylvania primary approaches, The influx of spending on advertising is one way to tell a primary is near. In Pennsylvania, Senators Clinton and Obama have spent a combined $13 million dollars, with Obama outspending Clinton by a margin of 3 to 1.

Andrew Stelzer has more on the varied methods and messages the candidates are employing to try and mount a last minute surge in the polls.

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Tactics Behind the Campaign Ads
Written by Karen Miller   
Tuesday, 08 April 2008 13:00

Apr. 8, Interview - With Barack Obama's monstrous advantage over Hillary Clinton and John McCain in fundraising, at least two dollars to every one in March, gives Obama a big edge in advertising. Election Unspun producer Karen Miller spoke with Darrell West Professor of Political Science at Brown University about the tactics, despite the amount of money spent, the candidates are using to disseminate their message.

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New Campaign Ads Start Up Again
Written by Andrew Stelzer   
Tuesday, 08 April 2008 11:00

Apr. 8, Feature - After a few weeks of relative quiet on the airwaves, Hillary Clinton and Barack Obama both began airing television commercials in Pennsylvania, in preparation for the states primary on April 22. And after a nearly 2 month hiatus, John McCain has produced some new TV commercials to try and re-insert himself into the publics' consciousness. Reporter Andrew Stelzer has more.

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Behind Their (Attack) Ads: Clinton, Obama, McCain
Written by Andrew Stelzer   
Monday, 17 March 2008 10:00

Mar. 17, Feature - More than $210 million dollars in total has been spent on campaign ads since the presidential campaign kicked off in 2007, according to an analysis by the Campaign Media Analysis Group. With the Democratic race still neck and neck, its estimated that more than $40 million dollars could be spent in the state of Pennsylvania alone, before that states primary on April 22nd. Andrew Stelzer has more on some of the most recent ads to hit the airwaves, and just where some of that money is coming from.

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Obama Relies on Surrogates to Attack; Clinton Goes for the Direct Punch
Written by Leigh Ann Caldwell   
Monday, 17 March 2008 09:30

Mar. 17, Interview - With all the money being spent on campaign advertising Sid Bedingfield, Professor of Media at University of South Carolina, discusses the overall advertising strategy of the two candidates.

Bedingfield says Obama's strategy has been to uphold his image of a visionary who rises above political bickering and offers a positive message. But Obama has to respond to attacks and allegations that come with politics. Bedingfield says Obama:

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Outside Groups Play Role in Advertising
Written by Andrew Stelzer   
Thursday, 28 February 2008 08:30

Feb. 28, Feature - A new study from the University of Wisconsin Advertising Project has found that in the lead up to last week's Wisconsin primary, Barack Obama spent 5 times as much money as Hillary Clinton on advertising; with his 1.5 million dollars spent, he won Wisconsin with 58% of the vote. Clinton only spent 300,000.

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Is Clinton desperate to gain some traction?
Written by Leigh Ann Caldwell   
Tuesday, 26 February 2008 05:00

Feb. 26, Headlines - Some media outlets are reporting that Barack Obama is trying to persuade Jewish voters that he's pro-Israel. With significant Jewish populations in Texas and Ohio, Obama met with Jewish leaders in Ohio Sunday. Ralph Nader said Obama used to be Pro-Palestinian but has since switched his stance.

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PR Pros Shape Message for Clinton, Obama
Written by PRWatch   
Wednesday, 13 February 2008 06:00
February 13 - Feature
produced by PRWatch.org
[?]

A look at the people behind the people. Hillary Clinton's and Barack Obama's campaigns draw from the best consultants and strategists in the business, including the best in the public relations business. They are experts in shaping message and the media. They have ties to dirty industries including big oil and big energy.

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You will find audio, video, blogs, and hard-hitting analysis from progressive journalists. Each day, unravel the double speak of candidates and media pundits, with news and alternative perspectives about the critical issues.

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